What is it?
Your users belong to teams and have relationships with others, such as managers, subordinates, and collaborators. When your product enables the right kind of collaboration, it can unleash a lot of value and efficiency. However, when it doesn't, it can hinder key workflows, make users feel stuck, and affect the quality or efficiency of outcomes. Collaboration features support the users' need for relatedness by enabling users to connect and work with others. The absence of such features can make users feel isolated and hinder their ability to relate to others within the product context.
Examples
Lack of collaboration for family trip
Lack of leaderboard and social comparaison for workouts
