Motivation

No indication of progress

What is it?

Showing users how far along they are from reaching a goal is a powerful way to motivate them to continue to engage; in particular, for tasks that require time and effort. Progress in a product can manifest itself in many ways (progress indicators, messages of celebration, summaries of what is left to do, etc.). Progress indicators are crucial for supporting competence by providing users with a sense of achievement and mastery. Without them, users may feel lost or unsure about their effectiveness in using the product; it can prevent them from feeling confident in their ability to complete the work, lose motivation, and abandon a task altogether.

Examples

Onboarding quiz with many questions

Lack of leaderboard and social comparaison for workouts

Underlying principles

Endowed Progress Effect

Endowed Progress Effect

Endowed Progress Effect

Feedback Loops

Feedback Loops

Feedback Loops

Flow Theory

Flow Theory

Flow Theory

Goal-Gradient Hypothesis

Goal-Gradient Hypothesis

Goal-Gradient Hypothesis

Self-Determination Theory

Self-Determination Theory

Self-Determination Theory

Self-Efficacy Theory

Self-Efficacy Theory

Self-Efficacy Theory

Zeigarnik Effect

Zeigarnik Effect

Zeigarnik Effect

Guiding questions

How do users define success for the task or goal?

How do users define success for the task or goal?

How do users define success for the task or goal?

What could the product do when users fail to make progress?

What could the product do when users fail to make progress?

What could the product do when users fail to make progress?

What milestones best represent progress towards the goal?

What milestones best represent progress towards the goal?

What milestones best represent progress towards the goal?