Focus

Unclear prioritization

What is it?

Prioritization of information helps users narrow down their focus. When facing a large enough number of options—several things to learn, actions to take, decisions to make, or a mix of all these things—users may not know what to tackle first. Insufficient prioritization may leave users feeling confused, overwhelmed, or stressed. They may also accidentally focus on the wrong thing, which can have negative consequences for users.

Examples

Insufficient explanation for complicated terms

Underlying principles

Chunking

Chunking

Chunking

Proximity

Proximity

Proximity

Similarity

Similarity

Similarity

Guiding questions

What important information in your product might users be unaware of or have difficulty finding?

What important information in your product might users be unaware of or have difficulty finding?

What important information in your product might users be unaware of or have difficulty finding?

What key questions do users seek to answer with your product?

What key questions do users seek to answer with your product?

What key questions do users seek to answer with your product?