Value

Irrelevant information

What is it?

Our working memory has limited capacity. When inundated with irrelevant information, it becomes challenging to filter and prioritize the essential elements. Because our ability to process information is limited, products should ensure that the information presented to users is as relevant as possible. Showing irrelevant information, options, or actions can cause cognitive overload, which may lead to errors, decreased user satisfaction, and ultimately, disengagement from the product.

Examples

Mostly irrelevant details for important decision

Underlying principles

Cognitive Overload

Cognitive Overload

Cognitive Overload

Guiding questions

What important information in your product might users be unaware of or have difficulty finding?

What important information in your product might users be unaware of or have difficulty finding?

What important information in your product might users be unaware of or have difficulty finding?

What key questions do users seek to answer with your product?

What key questions do users seek to answer with your product?

What key questions do users seek to answer with your product?