Value

Insufficient product value

What is it?

Users sometimes find that a product's experience or output doesn't meet basic their needs, or isn't good enough compared to what they hoped, or what they experienced in another product.

Examples

No suggestions when a search returns no results

Unclear error message

Underlying principles

Expectancy Disconfirmation

Expectancy Disconfirmation

Expectancy Disconfirmation

Guiding questions

How much value are users getting from the product?

How much value are users getting from the product?

How much value are users getting from the product?

How well is your product's value communicated prior to first use?

How well is your product's value communicated prior to first use?

How well is your product's value communicated prior to first use?

What value do users expect to get from this product or feature?

What value do users expect to get from this product or feature?

What value do users expect to get from this product or feature?