What is it?
People are busy. They can't stay on top of all the things that might matter to them or impact their lives. When the products users rely on for personal or professional tasks fail to warn them of critical events or surface crucial insight—at the right time and in the right way— it can not only leave them feeling surprised, betrayed, or even angry, but it can also have very concrete negative consequences.
Examples
No default security notifications
No alert for data security breach
