What is it?
Honesty and integrity are essential considerations for users when deciding whether or not to place their trust in a product or brand. Many products rely heavily on user data, including sensitive details about a user's health and finances, to enable their value proposition. However, some products fail to request users' explicit consent or share proper justification for why they need their data. Additionally, they do not give users control over their information, such as ways to easily access, correct, or delete data, or allow them to opt out of data collection. Ultimately, these design decisions may leave users questioning the value the company places on their time and privacy. Consequently, this can give rise to feelings of resentment and distrust. It is crucial for companies to prioritize transparency and user control when it comes to handling user data. By clearly communicating the purpose for collecting data and obtaining explicit consent, companies can build trust and strengthen their relationship with users. Providing users with the ability to manage their data and offering options to opt out of data collection can also go a long way in ensuring user trust and satisfaction. In conclusion, honesty, integrity, and user empowerment should be at the forefront of any product or brand that relies on user data.
Examples

Overly complicated opt-out interface

Missing explanation for key metric



