Poor fit & finish

Users infer a lot about a product or company based on how well the experience is designed and implemented. As a result, applications that feel buggy, slow, or use outdated visual language may lead users to feel that your team isn't in touch with the latest standards of innovation and technology. In addition, cognitive psychology suggests that people have a limited amount of cognitive resources available at any given time. For this reason, products that use inconsistent affordances or navigation patterns may cause users to feel confused, frustrated, and annoyed. They struggle to understand (or rediscover) workflows and interfaces that feel disorganized and unpredictable.