What is it?
Trust is the result of the belief that what we value is safe in someone else's hands. Users trust products that allow them to achieve their goals and do so in a way that aligns with their ethical and moral standards. They're more likely to trust products they view as authoritative, built by organizations with a good reputation, or trusted by their peers. When products fail to provide the necessary signals, users may struggle to understand or feel that these criteria are met. This uncertainty can lead to doubts about the information presented, whether it's a claim, a data point, or the result of a workflow. Ultimately, this doubt can lead to limited engagement or low confidence in the product's outcome.
Examples

Overly complicated opt-out interface

Inability to contact live support

No alert for data security breach

Untrustworthy customer reviews

Outdated visual styles

Countless accessibility issues

